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- Using of Frames - Frames can impact many SEO-related
issues as the separation of URLs can devalue the links coming
to the page(s) and dilute the ranking power of a single
document over multiples. There are technology solutions
like CSS that can make framed pages usable, but classic
HTML frames are particularly difficult to rank at the search
engines.
- Avoid subdirectories - If there are not
too many pages on your site (up to a couple of dozen), it
is best to place them all in the root directory of your
site. Search engines consider such pages to be more important
than ones in subdirectories
- Graphic header - Very often sites are
designed with a graphic header. Often, we see an image of
the company logo occupying the full-page width. Do not do
it! The upper part of a page is a very valuable place where
you should insert your most important keywords for best
seo.
- Graphic navigation menu - Internal links
on your site should contain keywords, which will give an
additional advantage in seo
ranking. If your navigation menu consists of graphic
elements to make it more attractive, search engines will
not be able to index the text of its links. If it is not
possible to avoid using a graphic menu, at least remember
to specify correct ALT attributes for all images
Speeding Up Your Web Page
- Images - A good rule of thumb is to
strive for no one image being larger than 10 Kb. you should
call them in your HTML with the height and width specified
in the image tag.
- HTML - Once you have your images down
to a reasonable size, try streamlining your HTML. You will
find sites out on the Internet that advocate removing all
extraneous tags, to the point of removing the final </body>
and </html>. You can remove all the unnecessary attributes
created by some editors, and use the defaults of tags as
much as possible.
- Page size - With small images and clean
HTML, you can still end up with a page that takes forever
to download because there is so much information. If you
are striving for a speedy download, limit your page total
size (including images) to about 30 Kb.
- Tables - Nested tables are a common cause
of slow pages. They are so tempting to use as they improve
the layout enormously, but they take a long time for the
browser to render. It's not that the page didn't download,
but with multiple tables in tables, the browser has to work
harder to display the page. It cannot display any part of
the page in the tables until it has figured out how to render
all the tables that are nested.
Optimizing Bandwidth and Cleaning Out the
Code
- Unwanted Spaces - we cleaned up in our website
recently to save space and bandwidth. Spaces between tags
are usually invisible on the screen, but they take up space.
Check spaces If your web page editor permits multiple page
search and replace, search and replace them
- Image Borders - By default, images do not have
borders, but many web page editors automatically insert
border="0" in their image tags. This adds up to 10 bytes
per image which can be eliminated. The instructions for
borders on images can be put into the style sheet if necessary.
- Excessive Comments - Web designers often use comments
<--! Put mailing address here --> to help them with the
layout of their coding in their HMTL and CSS pages. These
are great, but they also take up space. Consider leaving
them in your template pages and eliminating them in your
final pages.
- Excessive Tabs - . It can help make the code easier
to read but using bandwidth so remove all unnecessary tabs.
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